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UW-River Falls named a top sales school

November 14, 2014

The College of Business and Economics at UW-River Falls was recently named a 2014 Top North American Sales School by the Sales Education Foundation (SEF) in the 2014 edition of "Sales Education Annual."

UWRF is one of 83 schools included in the list. Schools are examined according to the following areas: graduate program, specialty area, competition participant, internships required, total faculty and job placement. UWRF's recognition is due in large part to the new professional sales program.

In its first year, the professional sales program is an emphasis offered within the business administration-marketing major in the marketing and management department of the AACSB-accredited College of Business and Economics.

The professional sales emphasis includes required courses such as relationship selling, sales analytics, advanced selling techniques, and negotiation techniques.

Students in the sales program also have the opportunity to engage in hands-on activities, such as sales role-play exercises, collegiate sales competitions, sales internships and classroom work in the newly-constructed Sales Lab in South Hall.

Sales education is essential for students as they enter the competitive business world. SEF finds that 66 percent of business graduates and 82 percent of marketing graduates begin their career in a sales-related position. This program also presents local businesses with the opportunity to hire and strengthen their sales force with UWRF graduates.

For more information, contact Ozcan Kilic at 715-425-3335 or ozcan.kilic@uwrf.edu.