Student Voice


February 26, 2024



Alumna named director of New Center for Innovation, Business Development

April 17, 2014

Danielle Campeau, University of Wisconsin-River Falls alumna with an undergraduate degree in biology (2007) and an MBA degree (2012), has returned to the University as the new economic development specialist and director of the new Center for Innovation and Business Development (CIBD).

At the ribbon cutting ceremony for the CIBD on April 8, Campeau said as director, her primary duties will be to provide a new and effective way for the business community to better connect to and communicate with UWRF; and, to help place well-trained, enthusiastic MBA students in meaningful projects within regional businesses.

Prior to joining UWRF, Campeau held various management positions at a healthcare company and has experience in the areas of project management, product development, data management systems, medical education, operations and corporate training.

The CIBD at UWRF is dedicated to supporting economic growth and development in the greater St. Croix Valley by providing assistance and resources to businesses in the region.

The primary services offered to businesses by the CIBD include: connecting businesses to skilled faculty and students at UWRF who can offer assistance with resolving business problems or issues; providing businesses access to graduate students enrolled in the AACSB-accredited MBA program in order to complete a business-related project on their behalf as part of the MBA practicum requirements; working to establish strong relationships with regional businesses to support business growth and development.

“The Center for Innovation and Business Development will make a huge difference for UWRF and for business in the St. Croix Region,” said Glenn Potts, dean of the College of Business and Economics. “Danielle will be an advocate for businesses in the community and will help to provide businesses with the resources they need to succeed.”

The Center for Innovation and Business Development is located off campus in the newly renovated east office addition of the River Falls Municipal Power Plant building at 401 S. Winter St., just blocks from campus. Parking is free.

The Small Business Development Center (SBDC) offering services to entrepreneurs and small business owners under the leadership of Steve DeWald has also relocated to this new location.

For more information about the Center for Innovation and Business Development, visit or email