Student Voice


June 22, 2024

Student Life launches ‘Pass it On,’ a campaign to raise event awareness

October 24, 2014

“Kindness is contagious, pass it on!”

UW-River Falls has a new program to help students learn more about programs and events happening around campus that they can participate in called “Pass it On.”

UWRF Student Life created the Pass it On campaign to also make more students aware of clubs, organizations and groups they can join by spreading information through flyers and word of mouth, this is a new way Student Life is trying to connect with students who live on and off campus. It’s a way for them to bring the information to the students.

“One of the things we know, we’re the office of Student Life, we do a lot of programming in the University Center so we promote a lot of things in the University Center but we don’t typically get out into the academic buildings,” said Service Coordinator of Student Life Amy Lloyd.

Pass it On had booths placed in the academic buildings to have better access to more students who don’t always come through the University Center. It’s a better way to reach out to students and have a better connection with them as well as connecting with faculty and staff.

“I think that the Pass it On campaign sounds like a good idea, because many people do not read emails posted by the school,” said business administration student Gregory Ridley. “I also think that people will get more excited for events if they hear other students talking about them.”

Student Life is the main supporter of the Pass it On campaign, as it is promoting and supporting the events happening around campus.

Its booths are minimal and simplistic in order to focus on the event they are promoting.

“The idea itself is not necessarily new, but it’s something we feel is important to bring to campus,” Angela Rabe, a graduate intern, said.

The blood drive, a Pass it On event, was held Oct. 21-22 in the University Center. The week before, Pass it On had a booth called “Pass it On: Give Life,” where faculty and students were able to hand out flyers and red LifeSavers, usually handing out two per person to encourage them to pass it on to friends.

“We haven’t decided next semester. We’re going to evaluate this semester to see if we felt there was an impact or see what kind of feedback we were given. And then spring it will be our goal to continue it,” Lloyd said.

On Oct. 27, Student Life will have a booth campaigning “Pass it On: Spread Love,” aimed to promote “Ally Training” which helps spread knowledge about the GLBT community. It creates opportunities for open, honest discussions about issues of gender and sexuality. The event is free and open to the public on Nov. 5 in the Falcon’s Nest from 6-9 p.m.

For more information go online at or call 715-425- 4444.